Marketing Attribution

Unify Google Ads, Meta Ads, LinkedIn Ads, and HubSpot in Snowflake to understand which channels and campaigns drive revenue.

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Marketing and demand generation teams rely on multiple advertising and CRM platforms. Google Ads captures paid search activity, Meta Ads manages paid social, LinkedIn Ads supports B2B targeting and lead generation, while HubSpot manages leads, engagement, and deal pipeline.

Each platform provides a partial view. Without a unified model, teams are left stitching together campaigns, spend, leads, and pipeline manually, making it difficult to understand what truly drives revenue.

Boolean Data's Marketing Attribution solution brings these platforms together in Snowflake and delivers trusted attribution intelligence through Omni.

Unify advertising and CRM data

Create a single source of truth for attribution

Compare ROAS across platforms

Track the complete lead-to-revenue journey

Measure multi-touch attribution

Analyze lead quality and conversion

Connect campaign spend to revenue

Improve marketing budget allocation

Core Capabilities

Turn Marketing Activity into Trusted Revenue Intelligence

Unify Google Ads, Meta Ads, LinkedIn Ads, and HubSpot data in Snowflake and deliver trusted attribution intelligence through a governed Omni analytics layer.

Platform-Level ROAS Analytics

Compare revenue and return on ad spend across Google, Meta, LinkedIn, campaigns, audiences, and reporting periods using standardized metrics.

Blended CPA Analysis

Combine spend and acquisition outcomes across platforms to calculate blended cost per acquisition and compare marketing efficiency.

Multi-Touch Attribution

Assign value across campaign and channel touchpoints to understand the complete customer journey before conversion and revenue.

Channel Influence Analysis

Measure how paid search, paid social, LinkedIn, and CRM engagement influence leads, opportunities, pipeline, and closed-won revenue.

Lead Quality Analytics

Compare lead quality by source and campaign using qualification, opportunity creation, conversion, pipeline value, and revenue outcomes.

Conversion Funnel Analysis

Track prospects from clicks through leads, qualified leads, opportunities, and closed-won revenue while identifying funnel drop-offs.

Campaign ROI

Connect campaign spend with attributed revenue to calculate ROI and identify scalable campaigns and underperforming investments.

Revenue Attribution

Link closed-won revenue to campaign and touchpoint history using governed attribution rules and de-duplicated customer identities.

Pipeline Attribution

Analyze sourced and influenced pipeline by campaign and channel, including opportunity value, stage progression, win rate, and sales cycle.

Marketing Spend Analysis

Monitor spend, pacing, budget allocation, channel mix, cost trends, and efficiency across advertising platforms.

Why Marketing Attribution Matters

Marketing platforms can report their own spend and conversions, but they cannot independently provide a complete, de-duplicated view of how multiple channels influenced the revenue that eventually closed.

Marketing Attribution helps organizations:

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Eliminate conflicting attribution numbers

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Connect marketing spend to closed-won revenue

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Understand channel-level influence

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Identify high-quality lead sources

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Compare different attribution models

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Measure campaign-level ROI

Why Boolean Data

Boolean Data helps organizations transform fragmented advertising, demand generation, and CRM data into a trusted attribution foundation.

Our expertise in Snowflake, data engineering, cross-platform entity resolution, dbt, attribution modeling, and BI enables organizations to connect every stage of the marketing journey, from ad spend and touchpoints to leads, pipeline, and closed-won revenue.

Ready to Connect Marketing Spend to Revenue?

Bring your advertising and CRM data together in Snowflake and gain a trusted view of which channels and campaigns are driving revenue.

Request For Demo

Ready to Connect Marketing Spend to Revenue?

Bring your advertising and CRM data together in Snowflake and gain a trusted view of which channels and campaigns are driving revenue.

Request For a Demo

About Boolean Data
Systems

Boolean Data Systems is a Snowflake Premier Partner that implements solutions on cloud platforms. We help enterprises make better business decisions with data and solve real-world business analytics and data challenges.

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