Customer 360

Unify CRM, ERP, Support, and Marketing data in Snowflake to create one trusted view of every customer.

Customer 360

Customer-facing teams often work with different views of the same customer. CRM tracks accounts and opportunities, ERP manages orders, invoices, and contracts, Support manages tickets and satisfaction, while Marketing captures campaign response and engagement.

The result is fragmented customer information, inconsistent identifiers, and no single view of customer health.

Boolean Data's Customer 360 solution brings these systems together in Snowflake, resolves customer identities, and creates a unified customer model for revenue, engagement, support, and customer health analytics.

Create a unified customer profile

Connect customer data across business systems

Resolve duplicate and inconsistent identities

Monitor customer health and engagement

Track revenue and customer value

Identify support and satisfaction trends

Surface renewal and churn-risk signals

What the Platform Includes

CRM integration

ERP integration

Support platform integration

Marketing platform integration

Snowflake Medallion Architecture

Customer identity resolution

Golden Customer Key

Unified Customer dimension

Core Capabilities

Core Capabilities of Customer 360

Unify CRM, ERP, support, and marketing data in Snowflake to create trusted customer profiles and cross-functional customer intelligence.

Customer identity resolution

Match and consolidate duplicate customer records across systems using standardized identifiers and a governed Golden Customer Key.

Customer health monitoring

Combine revenue, engagement, support, satisfaction, and contract signals to create a consistent view of overall customer health.

Revenue per customer analysis

Track orders, invoices, contracts, recurring revenue, and customer value to identify high-value accounts and growth opportunities.

Customer engagement analytics

Analyze campaign response, product activity, outreach, and interaction trends to understand engagement across the customer lifecycle.

Support performance analysis

Monitor ticket volume, resolution time, escalation patterns, issue categories, and service performance by customer and support team.

CSAT and NPS analysis

Connect satisfaction scores and feedback with account activity, support history, engagement, and revenue to explain customer sentiment.

Contract and renewal monitoring

Track contract status, renewal dates, recurring value, customer activity, and account ownership to improve renewal planning and visibility.

Customer risk identification

Surface churn-risk signals such as declining engagement, unresolved support issues, poor satisfaction, delayed payments, and upcoming renewals.

Regional customer analysis

Compare customer distribution, revenue, engagement, health, support demand, and retention performance across regions and markets.

Industry Insights

Case Study

Download Case Study →

Why Customer 360 Matters

Customer information is valuable only when teams can connect the different parts of the customer relationship.

Customer 360 helps organizations:



Eliminate conflicting customer records



Create a single source of truth

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Improve customer health visibility

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Identify potential churn risks



Connect support performance with customer value

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Understand customer engagement

Why Boolean Data

Boolean Data helps organizations transform fragmented customer information into a trusted analytics foundation.

Our expertise in Snowflake, data engineering, MDM, identity resolution, and BI enables organizations to connect customer information across systems and create a unified view that supports revenue growth, retention, and customer success.

Ready to Build a Complete View of Your Customers?

Bring CRM, ERP, Support, and Marketing data together in Snowflake and give every team one trusted view of the customer.

Request For Demo

Ready to Build a Complete View of Your Customers?

Bring CRM, ERP, Support, and Marketing data together in Snowflake and give every team one trusted view of the customer.

Request For a Demo

About Boolean Data
Systems

Boolean Data Systems is a Snowflake Premier Partner that implements solutions on cloud platforms. We help enterprises make better business decisions with data and solve real-world business analytics and data challenges.

Services and
Offerings