Ecommerce Analytics

Unify Shopify, Amazon, and Stripe data in Snowflake to gain a trusted view of revenue, customers, marketing, and e-commerce performance.

Request A Demo

Ecommerce Analytics

E-commerce businesses rely on multiple platforms to manage storefronts, marketplace sales, customer activity, and payments. Shopify captures orders and customer behavior, Amazon Seller Central manages marketplace transactions, and Stripe provides payment, refund, and failure data.

Individually, these systems provide only part of the picture. Boolean Data's Ecommerce Analytics solution brings them together in Snowflake to create a unified, governed analytics foundation and delivers trusted insights through Omni.

Unify Shopify, Amazon, and Stripe data

Create a single source of truth for e-commerce analytics

Track revenue across sales channels

Connect marketing spend to revenue

Analyze the complete purchase funnel

Monitor payments and refunds

Understand product and category performance

What the Platform Includes

Shopify data integration

Amazon Seller Central integration

Stripe payments and refunds integration

Snowflake Medallion Architecture

Bronze, Silver, and Gold data layers

Unified customer and product dimensions

Revenue, order, payment, and cart fact models

Omni semantic and BI layer

Core Capabilities

Core Capabilities of Ecommerce Analytics

Unify Shopify, Amazon Seller Central, and Stripe data in Snowflake and deliver trusted commerce insights through a governed Omni analytics layer.

Revenue and sales analytics

Track gross sales, discounts, taxes, shipping, refunds, and net revenue using consistent metrics across storefront and marketplace transactions.

Cross-channel performance analysis

Compare Shopify and Amazon performance by channel, period, geography, customer, and product from one trusted Snowflake data model.

Marketing ROAS analysis

Connect marketing investment to attributed orders and revenue to measure return on ad spend, acquisition efficiency, and campaign performance.

Full-funnel conversion analytics

Analyze customer progression from product views and cart activity to checkout and purchase while identifying critical funnel drop-off points.

Product and category performance

Identify leading products, categories, and combinations using sales, quantity, margin, conversion, refund, and repeat-purchase performance.

Payment and refund analytics

Monitor Stripe payments, failed transactions, refunds, and net collections to understand payment health and its effect on realized revenue.

Order status monitoring

Track orders from creation through payment, fulfillment, cancellation, and refund to identify delays, exceptions, and operational bottlenecks.

Customer segmentation

Segment customers by value, purchase frequency, product affinity, channel, and behavior to support retention and personalized commerce strategies.

Why Ecommerce Analytics Matters

E-commerce teams need more than order data to understand business performance. Revenue, marketing spend, customer behavior, payments, refunds, and conversion all need to be analyzed together.

Ecommerce Analytics helps organizations:



Eliminate conflicting revenue numbers



Understand channel performance



Identify funnel drop-off



Measure marketing efficiency



Track true net revenue



Identify top-performing products

Why Boolean Data

Boolean Data helps organizations turn fragmented commerce data into a trusted analytics foundation.

By combining Snowflake data engineering, data modeling, and BI expertise, we create governed business models that allow teams to work from consistent definitions and scale analytics as new channels, KPIs, and business requirements are introduced.

Ready to Unlock Your E-Commerce Data?

Bring Shopify, Amazon, and Stripe data together in Snowflake and gain a complete view of your e-commerce performance.

Request For Demo

Ready to Unlock Your E-Commerce Data?

Bring Shopify, Amazon, and Stripe data together in Snowflake and gain a complete view of your e-commerce performance.

Request For a Demo

About Boolean Data
Systems

Boolean Data Systems is a Snowflake Premier Partner that implements solutions on cloud platforms. We help enterprises make better business decisions with data and solve real-world business analytics and data challenges.

Services and
Offerings